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Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

Dr. Brandon Kirsch

Reviewed by Dr. Brandon Kirsch,

Board Certified Dermatologist

Written by Musely Official

Posted on September 18, 2016

Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.
Platinum blonde, silver, and unicorn-colored hair looks so cool in your Tumblr feed, but believe you me, it takes pains to achieve that color. That goes for all the offshoot color trends too — opal, metallic, rose gold. The first step is bleaching out pigment and the next step is to tone and color, all of which takes a few hours, depending on the condition of your hair and its natural color. I can personally attest that going from black to platinum took a whopping nine hours! The color outcome was totally worth it, though! There are a few things you ought to know about a double-process.
Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

Prepare in Advance

Assuming you’ve booked an appointment with your colorist of choice, there’s a bit of prep to do before the day. The number one rule your colorist will tell you: don’t wash your hair the day of or night before your appointment. You don't want to irritate the scalp by washing hair just before the bleach is applied. If hair is previously colored or highlighted with bleach, make sure you do a deep treatment at least a week before. You might want to stretch that shampoo embargo to a few days prior to your appointment for an extra coating of your own natural protective oils.

Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

Confess Your Sins

Not to say that your prior hair chemical treatments are a bad thing, but anything can affect a bleach job or double-process. Even if it’s just a gloss or toner, Color in the hair affects the processing time and procedure. Medication can also affect process, so always let your colorist know if you’re on anything.

You may think that a fun splash of Manic Panic several months ago won’t your coloring because the semi-permanent formula is all washed out, but believe me when I tell you that nothing will resurrect that Bad Boy Blue or Raven like the introduction of bleach.

Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

Home Maintenance
A fresh double-process is like bringing home a totally different head of hair. It’ll look and feel quite changed, and I don’t just mean the color. Texture-wise, hair that’s been bleached is super porous and fragile so it may feel straw-like when dry.. You’re going to need maintenance products. Protein packs & coconut oil hydrate your hair, bringing it back to life. Shampoo only twice a week, and swapping out your shampoo for a cleansing conditioner will stop your color from fading and warping. I recommend a toning shampoo and/or conditioner to keep your tone and color in check.

Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

When You Just Shouldn’t Double-Process Your Hair

Does your hair have a ton of color layered over and over? Then you should probably just forget it for now. Removing color out of the hair can be very damaging, and often doesn't lift to light blonde tones without breaking. fine textured hair can break easily with bleach applied, so also take your hair texture into consideration. Even if your hair is strong and never been colored/chemically-treated before, a double-process is a LOT of maintenance — it is by no means a lazy-girl beauty move. While it is a lot of work, I haven't regretted it once.

Going Platinum: What to Know Before Dyeing Your Hair. The good, the bad and the breakage.

Products In This Tip

Strengthening Hair Oil

Strengthening Hair Oil

Hair oil has been used traditionally for centuries in India to strengthen hair, nourish the scalp and promote hair growth. With continuous use, this intensive all natural deep conditioning treatment will revive and restore your hair’s health. Formulated with Coconut, Amla and other vital essential oils, it will soothe the scalp while leaving hair shinier, stronger and more manageable.

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Restore Hair Oil

Restore Hair Oil

This hair oil is made with Argan, Japanese Camellia and Jojoba Oil, Lavender and Neroli Essential Oils. Formulated for restoring and moisturizing hair to it's natural state, smoothing and adding a shine to hair without weighting it down. Hair is protected from damage being feed with vitamins that helps prevent breakage and repair the damage that is done from styling. + Argan, Japanese Camellia and Jojoba Oil aids in making hair softer, silkier and shinier just by application to hair. These oils help with breakage, split ends and frizzy hair by strengthening the hair shaft that can become brittle from styling and every day wear. Adding proteins and fatty acids, hair appears and feels healthier protecting against further damage and breakage. + Lavender and Neroli Essentials Oils are very beneficial for hair, creating natural shine and having great conditioning benefits for hair and scalp. Helping with dandruff, controlling hair loss and helping with scalp and common hair problems. These oils also help with hair growth and are beneficial for all hair types.

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HAIR REPAIR MASK

HAIR REPAIR MASK

Add the luster back into your hair! If your locks are lackluster and prone to breakage and  frizz this whip is for you! The butters, oils, and herbs used work wonders on hair, restoring much-needed moisture and nutrients to your scalp and hair shaft. 

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Nº 005 Hair Conditioner

Nº 005 Hair Conditioner

There is nothing worse than unmanageable, flyaway hair that is all tangled after washing all kinds of chemicals. Forget that! Reach for our No 005 conditioner and step into a natural future. Enjoy your showers more than ever. Breathe in the glorious aromas as your hair deep conditions for a few minutes. It is truly an amazing experience that we recommend you partake in at least 3-4 times per week. *Hint. While your hair is busy absorbing all the natural botanical goodness, suds up with our silky No 015 Clean Emu Soap Bar for an out of body experience. OM… Wait you already washed with ourNo 004 Shampoo, right? 

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Nº 004 Hair Shampoo Unscented

Nº 004 Hair Shampoo Unscented

Why should I choose Natural Cleansing Emu Shampoo? Why should I choose Natural Cleansing Emu Shampoo? Improve scalp conditions such as: dandruff, itchy scalp and inflammation. Emu oil helps to prevent hair loss and promote hair growth with sluggish follicles. Dissolve buildup of hair products leading to clogged pores. Natural astringent. Scalp revitalization. Fight germs. Nourish the scalp for a healthy head of hair. Organic and essential botanicals and extracts. Should I choose No 004B? Enjoy all the same benefits of our original shampoo. Our “B” Version is specifically for you with sensitive skin, such as children or for those with hyper-sensory issues. Unscented shampoo for sensitive skin. Pure and natural cleansing. Nourish your scalp and stimulate a healthy head of hair with rosemary extract and natural fatty acids.

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Nº 004 Hair Shampoo Scented

Nº 004 Hair Shampoo Scented

You are going to love washing your hair with No 004 Shampoo. It’s a heavenly aromatherapeutic experience *on top of an amazing clean. Just close your eyes as you gently massage your scalp, and take a few deep breaths. Ahhhhh. Everything is all better now. The natural botanicals calm your nerves and take your boring showers to a deeper, more therapeutic level. A ritual if you will. Now rinse and apply No 005 Emu Conditioner and prolong the joy a few minutes more. It’s going to be a beautiful day! 100% natural, pure emu oil blended with organic rosemary essential oil, thyme, guava and chrysanthemum for the deepest, most natural hair cleansing. That is our paraben, SLS and Gluten Free All Natural Cleansing Shampoo No 004. Why should I choose Natural Cleansing Emu Shampoo? Improve scalp conditions such as: dandruff, itchy scalp and inflammation. Emu oil helps to prevent hair loss and promote hair growth with sluggish follicles. Dissolve buildup of hair products leading to clogged pores. Natural astringent. Scalp revitalization. Fight germs. Nourish the scalp for a healthy head of hair. Organic and essential botanicals and extracts.

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True Moringa Hair Treatment with Peppermint

True Moringa Hair Treatment with Peppermint

Eliminate frizz and add definition to curls and locks without weighing down your tresses or leaving a greasy film. True Moringa Hair Treatment delivers intense hydration to all hair types while moisturizing and soothing the scalp and hair follicles to promote healthy hair growth. A unique combination of moisturizing agents make True Moringa go on smooth and weightless and virtually disappear after application. Avoid breakage and split ends while bidding adieu to snarls.

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True Moringa Hair Treatment with Lemongrass

True Moringa Hair Treatment with Lemongrass

Eliminate frizz and add definition to curls and locks without weighing down your tresses or leaving a greasy film. True Moringa Hair Treatment delivers intense hydration to all hair types while moisturizing and soothing the scalp and hair follicles to promote healthy hair growth. A unique combination of moisturizing agents make True Moringa go on smooth and weightless and virtually disappear after application. Avoid breakage and split ends while bidding adieu to snarls.

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Lilly & Lola Coconut Oil For Hair

Lilly & Lola Coconut Oil For Hair

Nourish and rejuvenate your hair with Lilly & Lola’s Renew Your Hair. This Oil Treatment is made with the highest quality, pure coconut oils that are designed to penetrate the hair with a silky, natural formula that fits into your daily routine. Recommended as an overnight treatment for intense renewal. - Revitalizes ends - Hydrates roots & scalp - Smooths frizz - Adds silk & shine - Detangles locks - Vanilla bean scent Oil Weight: Heavy; Absorption: Moderate/Heavy (overnight) Thoughtfully bottled with a pump for convenient, controlled dispensing. Infused with natural vanilla bean, our 100% natural Oil Treatment will make your hair look, feel, and smell irresistible. "A couple drops of Lilly & Lola's Hair Oil really brings out the curls in my hair. It stops frizz and keeps my ends looking healthy." - Laura (Toronto, Canada)

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True Moringa Hair Treatment

True Moringa Hair Treatment

Eliminate frizz and add definition to curls and locks without weighing down your tresses or leaving a greasy film. True Moringa Hair Treatment delivers intense hydration to all hair types while moisturizing and soothing the scalp and hair follicles to promote healthy hair growth. A unique combination of moisturizing agents make True Moringa go on smooth and weightless and virtually disappear after application. Avoid breakage and split ends while bidding adieu to snarls.

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Horsetail Hair Tonic

Horsetail Hair Tonic

REJUVENATE Dating back to prehistoric times, the herb Horsetail is extremely rich in silica and one of the few plants capable of absorbing minerals from the earth, making it a go to herb for the hair, skin and nails. As a hair tonic, Horsetail can strengthen, nourish and revive dull or damaged hair, especially when paired with Sage and Rosemary. When massaged into the scalp it can stimulate the hair follicles and improve circulation. This is the perfect herbal tonic for those tackling dry scalp, dry ends and dry strands. HOW TO USE · Dry/damaged hair: Using fingertips, smooth 2-3 drops over hair ends, strands or beard. · Scalp Treatment: Massage 1-2 dropperfuls at the root for 10 min. Leave in or wash out. Use 3-4x weekly.

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Spring Garden Hair Serum

Spring Garden Hair Serum

Strengthen your hair and restore shine all at once with our all-natural Spring Garden Hair Serum. A crisp and clean blend of grapefruit, rosemary and eucalyptus enriches and leaves your hair looking smooth and healthy.  This ultra light formulation of Argan and Jojoba Oils is quickly absorbed by the hair leaving it silky smooth, shiny and beautifully conditioned.  The all-natural properties of this amazing oil are combined with a number of essential oils and Vitamin E to create a fragrant, rich and absorbent hair treatment serum.

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BE Biotin

BE Biotin

BE Biotin combines the hair growth power of biotin along with our powerful herbal complex that lowers the hormone that’s been directly linked to hair loss and thinning. Hair feels thicker, nails become stronger and skin looks smooth and clear. One capsule daily of BE Biotin may be just what your routine has been missing.

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Integriti Replenishing Conditioner

Integriti Replenishing Conditioner

Go Deep Rich emollients with a gentle balance of protein will create strong unbreakable hair that’s deeply hydrated. Get to the core of the dryness and nourish hair back to a state of health.   Supernaturally extreme. Coconut and Castor detangles, smoothes and adds intense shine without the heaviness of silicones. Aloe Vera has an anti-inflammatory and calming effect. Smooths the cuticle surface yet attracts and seals in moisture. Reduces static. Pro-vitamin B5 stimulates cell production and encourages hair growth. Promotes normal keratinization, the key structural component of hair. Jojoba Oil is naturally balancing to the scalp, deeply penetrating and strengthens hair from within. Adds shine, elasticity and softness.  Sunflower Oil is super rich in essential fatty acids and vitamins beneficial for optimum hair health. Protection from UV rays. Combats dandruff.  Coconut Oil deeply penetrates, helping to maintain natural protein balance for strength and elasticity. Boosts circulation and encourages hair growth. (Please use this copy on website or print material)

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